our mission statement:
The mission and vision is to become the reference in Hospitality within the Legal , Public and Private sectors of Lebanon .
The HCA Lebanon’s mission is to regulate and protect the rights of hospitality consulting firm owners in Lebanon, promote the industry, to improve Lebanon’s image as a touristic destination, and establish an entity acknowledged by the government, the public institutions and the hospitality key players. This will be achieved through developing networks with local institutions, similar regional associations and syndicates, and international consulting firms. It is a non-profit and non-governmental organization with no political affiliation.
We aim to have many affiliations and associations with regional and international entities to become more powerful.
We will be looking at issuing notes, articles, projects and studies to enhance and enlighten those who would like to join us in this journey.
Ralph Nader - amber consulting
A renowned figure in the hospitality industry and regionally acclaimed trendsetter in day beach luxury concepts, Ralph Nader completed his studies at the “École Hôtelière de Lausanne”. Upon his return to Lebanon, he developed a number of stylish hospitality projects across the country. His ambitious endeavor drew much public appeal that ultimately gave way to his wider vision of luxury projects. His charismatic management style was reflected in his repeatedly successful restaurant, day beach and resort ventures in the late 90s and early 2000s.
A definite pioneer in his field, his main strength lies in managing companies, leading operational teams as well as preceding consumer needs. In 2006 Ralph created Amber Consulting, which offers a comprehensive range of specialized consulting services for hospitality projects by assisting and helping clients in identifying new opportunities and providing comprehensive understanding of today’s market. With the creation of Amber, Ralph re-affirmed “the need for a deep understanding of traditions and an intuition towards new trends in the global market” to be able to provide luxury living experiences. Ralph is today C.E.O of Amber Consulting S.A.L.
Raja Nasri - Turnkey ventures
Lebanese Born Raja Nasri completed his studies in Business Administration at the American University of Beirut and pursued an MPS degree in 1984 at the prestigious Cornell University.
For 20 years Raja sought challenging and rewarding regional and corporate positions at Le Meridien Hotels -on unit- and was appointed VP of Sales and Marketing for the Middle East region.
In 2004, Raja left the corporate life to start his own consultancy company, which mainly dealt with mid-tier and budget hotels development. His collaborations include Coral Hotels (part of HMH) and Ramada Hotels in the Levant and North Africa (with Ramada Beirut & Fez currently operational and Ramada Encore Tangiers under construction).
His extensive know-how in the hospitality field and his passion for the job pushed him to join the academic life, in 2005, as a coordinator for the Hospitality Management Degree at USJ (Saint Joseph University) the largest private Lebanese university.
Raja is a firm believer in the growing need for mid-tier and budget hotels in the Middle East, in general, and in the Gulf, in particular.
Raja is married with 2 kids and lives in Lebanon.
Serge Chamelian - h-hotelier
Serge Chamelian started his Hospitality Management specialization in Switzerland. After holding several managerial roles in the Swiss Hospitality Industry, Serge acquired his MBA degree from IMHI (ESSEC-Cornell), France.
In 2004, Serge joined Optims-France, the Leading Revenue Management and Distribution Company, where he was in charge of the consulting department, responsible for evaluating and assessing Revenue Management (RM) and Pricing needs for large corporate clients, and for the training and education in RM for the tourism sectors such as hotels, ferries, and rails.
In 2006, Serge joined Amadeus, the Leading Technology Partner for the Travel and Tourism Sectors. In his role as Director of Business Development – EMEA, Serge was responsible for generating worldwide strategic business partnerships. He was also in charge of the on-going commercial development of the Amadeus Revenue Management business unit for hotels, ferries, rails among many others. Serge developed his skills in the field of Revenue Management, Pricing, and Distribution, as he spent 6 years working with large corporate clients, such as Accor, Whitbread, Concorde, Le Meridien, among many others. He is an active lecturer at SKEMA (ex-Ceram) Business School, the largest ‘Grande Ecole’ in France, USJ, ‘Universite Saint Joseph’ in Lebanon and ‘LAU’, Lebanese American University.
In 2009, Serge established h-hotelier s.a.r.l. (www.h-hotelier.com) with Lucien Semaan and Rania El Haddad PhD. h-hotelier is a Hospitality and Tourism Services company offering Business Intelligence applications and IT consultancy services in internet distribution, ecommerce, revenue management, pricing and Travel/Web 2.0. h-hotelier currently holds its client base of approximately 120 hotels in Europe, the Middle East, and South Africa. With his partners, Serge is developing some innovative concepts with promising opportunities for the local market.
h-hotelier’s portfolio offers several IT solutions, among which a Revenue Management simulation game targeting mainly the academic sector and large hotel companies as a training tool. This unique of a kind, risk free hospitality simulation platform reinforces competitive and strategic thinking to engage students or professionals with a hand on experience managing the distribution and pricing of a virtual hotel competing against others.
Jamil Fakhri - The Unit
Jamil started his career in real estate development, banking and general consulting. His involvement in real estate sector industry started by consulting for third parties such as high net-worth individuals and institutions and thereafter moved to creating financing structures as well as best suitable development strategies for several real estate projects. Jamil is a Certified Management Accountant, holds a Bachelor of Architecture from the American University of Beirut (AUB), an MBA and an MSF from the Ecole Superior des Affaires (ESA) and is currently completing an Executive Masters in Islamic Finance program at ESA.